1page.title=Monetize with Ads 2page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps. 3page.tags="monetizing", "free", "freemium", "ads" 4page.image=/distribute/images/advertising.png 5 6@jd:body 7 8<div class="figure"> 9 <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;"> 10</div> 11 12<p> 13 Ads can be a quick and easy way to earn more from your <a href= 14 "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= 15 "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= 16 "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. 17 AdMob and the Google Mobile Ads SDK let you add advertising to your apps with 18 just a few lines of code. 19</p> 20 21<p> 22 The question is: which model gets the best results for your app? Google's ad 23 tools are made to help you figure out what combination works best for both 24 your audience and your bottom line. </p> 25 26<p>Start by linking your AdMob and Google 27 Analytics accounts to get better insights and more earning power: for 28 instance, AdMob can promote in-app purchases to the people who buy them most 29 often, while showing income-generating ads to those less likely to buy right 30 now. 31</p> 32 33<p> 34 Using <a href= 35 "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> 36 and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads 37 SDK</a> included in Google Play Services, you’re able to add advertising into 38 your apps, with just a few lines of code. 39</p> 40 41<p> 42 When including ads in your apps you should consider: 43</p> 44 45<ul> 46 <li> 47 <p> 48 <strong>Placement within your apps</strong> — Well-placed ads make 49 it more likely that users will click through and convert. Poorly-placed 50 ads lead to lower click-through rates, and even poor ratings and users 51 abandoning your apps. Our <a href= 52 "{@docRoot}training/monetization/ads-and-ux.html">developer training</a> 53 on using ads shows some of the best ways to place ads. 54 </p> 55 </li> 56 57 <li> 58 <p> 59 <strong>Ad formats</strong> — Every app offers a different type of 60 experience for users, so it’s important that your ad formats match that 61 experience. While banner ads may work well for a flashlight utility app, 62 an immersive gaming app may benefit more from a video interstitial. 63 Mismatched ad formats can make users unhappy and leave money on the 64 table. 65 </p> 66 </li> 67 68 <li> 69 <p> 70 <strong>Maximizing your performance</strong> — Make sure you’re 71 optimizing your advertising revenue by maximizing your CPMs and fill 72 rate. Ad providers often cite their very high CPMs but don't mention low 73 fill rates that can severely decrease your effective CPM. Be sure to look 74 at both of these figures. Consider using a <a href= 75 "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> 76 mediation</a> solution if you’d like to use multiple ad providers in your 77 apps. Look for solutions that offer yield management or <a href= 78 "https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac"> 79 network optimization</a> features to serve the highest paying ad for each 80 impression. 81 </p> 82 </li> 83 84 <li> 85 <p> 86 <strong>Exercising control options</strong> — A variety of ads may 87 show up within your app. It may make sense to <a href= 88 "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> 89 block</a> certain of those advertisements from appearing, depending on 90 your goals and the type of experience you want to provide. Some 91 developers, for instance, don’t want ads for apps in their same category 92 showing to their users, while others don’t mind at all. 93 </p> 94 </li> 95 96 <li> 97 <p> 98 <strong>Cross promoting your other apps</strong> — Ads can do more 99 than earn revenue. Consider running <a href= 100 "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> 101 house ads</a> within your apps to promote other apps in your portfolio. 102 When you launch a new app, this kind of promotion is a free and easy way 103 to attract new users quickly. 104 </p> 105 </li> 106</ul> 107 108<p> 109 Don't forget that paid channels like AdWords and YouTube can help you cast a 110 wider net by reaching targeted audiences outside the app ecosystem. They're a 111 great way to find new users at a price that you control. <a href= 112 "https://support.google.com/adwords/answer/2549053">Learn more</a>. 113</p> 114 115<p> 116 To start monetizing with ads, sign up for AdMob and integrate the Google 117 Mobile Ads SDK into your apps. If you also need to manage direct deals with 118 advertisers, consider using DoubleClick for Publishers Small Business. 119</p> 120 121 122<p> 123 To start monetizing with ads sign up for <a href= 124 "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate 125 the <a href="https://developers.google.com/mobile-ads-sdk/download">Google 126 Mobile Ads SDK</a> into your apps. If you also need to manage direct deals 127 with advertisers, consider using <a href= 128 "http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac"> 129 DoubleClick for Publishers Small Business</a>. 130</p> 131 132<div class="headerLine"><h2 id="related-resources">Related resources</h2></div> 133 134<div class="resource-widget resource-flow-layout col-13" 135 data-query="collection:distribute/monetize/advertising" 136 data-sortOrder="-timestamp" 137 data-cardSizes="9x3" 138 data-maxResults="6"></div> 139 140
