page.title=Finding Success on Google Play
page.metaDescription=A guide to help you find success with your app or game business on Google Play.
meta.tags="distribute", "bestpractices"
page.tags="google play", "business", "monetize", "engagement"
page.image=distribute/images/play_dev_guide.png

@jd:body

<p>
  We’ve created a downloadable guide to help you find success with your app or
  game business on Google Play. In it, you’ll find features, tips, and best
  practices to help you build an effective strategy.
</p>

<p>
  The guide is separated into the following sections:
</p>
<ul>
  <li>
    <strong>Publishing on Google Play</strong> &mdash; using the Google Play
    Developer Console to distribute your app to over 1 billion Android users
    worldwide.
  </li>

  <li>
    <strong>Quality</strong> &mdash; The fundamentals of building a great app
    and an insight into the Google Play guidelines and policies.
  </li>

  <li>
    <strong>Discoverability &amp; reach</strong> &mdash; Maximizing your app's
    discoverability and reaching the widest audience possible.
  </li>

  <li>
    <strong>Engagement &amp; retention</strong> &mdash; Converting
    installations into active users and improving user retention.
  </li>

  <li>
    <strong>Monetization</strong> &mdash; Monetization strategies to generate
    ongoing, growing revenue streams.
  </li>

  <li>
    <strong>Measurement with Google Analytics</strong> &mdash; Understanding
    your users and improving your app experience, conversions, and marketing.
  </li>

  <li>
    <strong>Going global</strong> &mdash; Launching your app in local markets
    around the world.
  </li>
</ul>

<p>
  Download the guide by clicking the image below or <a href=
  "http://goo.gl/DFjbrS">get it on Google Play</a>.
</p>

<p>
  We’ll release the guide in more languages in the coming months. Check back to
  this website regularly as we post information on new features and best
  practices to help you distribute and monetize your app.
</p>
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