1page.title=Act Across Google Services
2page.metaDescription=Find your Analytics reports where you need them within Google Play, AdMob, and AdWords.
3page.tags="analytics, user behavior"
4
5@jd:body
6
7<p>
8  Google Analytics integrates seamlessly with a wide range of Google products.
9  You’ll find your Google Analytics data available to you in the Google Play
10  Developer Console, AdMob, AdWords, Google Tag Manager, and more. This makes
11  your Analytics data even more valuable, as it's available where you make
12  decisions in the Google products you use the most.
13</p>
14<p class="caution">
15  <strong>Tip</strong>: Make sure to link your Google Analytics account with
16  your Google Play developer account. This lets you set up an Analytics
17  property for each of your apps to track usage and behavior in the apps, all
18  in one place. For details on how to link your see <a href=
19  "https://support.google.com/analytics/answer/2956981">Link Google Analytics
20  and Google Play</a>.
21</p>
22
23<h2 id="remarket">Target and Remarket to Your Users in AdWords</h2>
24
25<p>
26  Google Analytics has one of the easiest to use yet most sophisticated
27  segmentation tools. You can slice and dice your data in tens-of-thousands of
28  different ways, by specifying the criteria you want to zoom-in on. Using
29  these segments you can create Audience Lists of app users to remarket to.
30  Perhaps you notice that certain users haven’t come back in 2 weeks, and you’d
31  like to reach out to remind them to return. Creating lists with this sort of
32  sophistication is easier than ever using Google Analytics. You can even
33  create lists directly from your reports when you find a segment that is
34  particularly interesting.
35</p>
36
37<div>
38<img src="{@docRoot}distribute/analyze/images/adwords_remarketing.png">
39</div>
40
41<h2 id="strategies">No More One-Size-Fits-All Monetization Strategies</h2>
42
43<p>
44  Users are different, so why force them all to have the same experience? Using
45  Audience Lists, you can serve users experiences that are best tuned to their
46  usage patterns. In AdMob, for example, you can select a group of high value
47  users, those who have made purchases, and serve them IAP ads and experiences;
48  however, for users that are less likely to make purchases you can serve them
49  ads instead. Pairing the right users with the right experiences is a key part
50  of a modern, targeted monetization strategy. And Google Analytics’ countless
51  segmentation possibilities means unlimited monetization opportunities.
52</p>
53<div>
54<img src="{@docRoot}distribute/analyze/images/in_app_targeting.png">
55</div>
56
57<p>
58  Delivering users the best experience with Google Analytics in AdMob: past
59  purchasers (left image) see ads for special in-app purchase promotions, while
60  occasional users (right image) contribute to your revenue with monetization
61  from ads.
62</p>
63
64
65<h2 id="richreporting">Rich Reporting Where You Need It Most</h2>
66
67<div>
68<img itemprop="image" src="{@docRoot}distribute/analyze/images/admob_integration.png">
69</div>
70
71<p>
72  See your data in context. Google Analytics is available inside AdMob without
73  leaving the page; with this integration, you can now slice and dice your data
74  in the same place that you Monetize your app. Using Analytics in AdMob, you
75  can identify interesting segments and then create Audience lists based on
76  those criteria. You can then target AdMob monetization strategies to those
77  different user groups, to serve them the best experiences.
78</p>
79
80<div>
81<img src="{@docRoot}distribute/analyze/images/developer_console.png">
82</div>
83
84<p>
85  By linking your Analytics account to the Google Play Developer Console, you
86  can see your in-app data in the context of the Play Store. This allows you to
87  see any differences in usage patterns by variables such as region, device,
88  time, day, and more.
89</p>
90
91<h2 id="optimize">Optimize Your App to Reach Your Objectives</h2>
92
93<p>
94  By using Content Experiments in Google Tag Manager, you can run A/B tests on
95  app elements. Are your social sharing buttons better at the top or bottom? Is
96  algorithm X or algorithm Y better for cross-selling products in your app?
97  With Content Experiments you can gather data from user to guide your
98  optimizations and take the guesswork out of the equation.
99</p>
100
101<div>
102<img src="{@docRoot}distribute/analyze/images/a_b_testing.png">
103</div>
104
105
106  <div class="headerLine clearfloat">
107  <h2 id="related-resources">
108    Related Resources
109  </h2>
110</div>
111
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114  data-sortorder="-timestamp"
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