1page.title=Measure What Matters 2page.metaDescription=Customize Analytics to meet your business needs and get meaningful data on your app's performance. 3page.tags="analytics, user behavior" 4 5@jd:body 6 7<p> 8 Once you've implemented Google Analytics, the information you see — 9 such as how much time users spend in your app and where they are in the world 10 — will give you insights that let you improve your app experience. 11 While this data gives you an idea of how users are interacting with your app, 12 you will also want to measure the performance of your business more directly. 13 For example, you might want to know how many times your users sign up for 14 your newsletter or how much revenue your app is generating. To get the most 15 out of your Analytics reporting you first need to define your business goals 16 and ensure you've built an appropriate measurement plan. 17</p> 18 19<h2 id="metrics">Metrics & Dimensions</h2> 20 21<p> 22 Google Analytics easy-to-use reporting puts hundreds of 23 <strong>Metrics</strong> and <strong>Dimensions</strong> at your fingertips 24 — automatically. 25</p> 26 27<table> 28<tr> 29<th>Metrics</th> 30<th>Dimensions</th> 31</tr> 32<tr> 33<td>Metrics are the way that Analytics counts data — the numbers behind 34the reports. There are over 300 Metrics measured to help you quantify things like: 35<ul> 36<li>Users</li> 37<li>Screen views</li> 38<li>Sessions</li> 39<li>Time in app</li> 40<li>Events</li> 41<li>Crashes</li> 42</ul></td> 43<td>Dimensions help you slice and dice the data so that you can see subsets. Many 44reports have pre-selected dimensions listed as rows in a table. With nearly 350 45dimensions you can break down your analysis by: 46<ul> 47<li>Geography</li> 48<li>Language</li> 49<li>App version</li> 50<li>Device information</li> 51<li>Install source</li> 52<li>Network Information</li> 53</ul></td> 54</tr> 55</table> 56 57 58<h2 id="iab">In-App Purchases</h2> 59 60<p> 61 While Google Play provides reporting about purchases happening in your app, 62 you can gain more insight by seeing how those actions link to other pieces of 63 information. For example, you might want to know which acquisition channel 64 led to the most in-app purchases. Google Analytics allows you to segment your 65 audience to understand who your best customers are and what the levers are 66 that you can use to maximize revenue and turn more people into paying users. 67</p> 68 69 70<h2 id="retail">Retail Sales and Ecommerce Transactions</h2> 71 72<p> 73 When you're selling real products within your app, if you don’t have robust 74 analytics you won't be able to understand the specific purchase behavior of 75 your users and you may draw the wrong conclusions about why some products are 76 selling more than others. Google Analytics Enhanced Ecommerce offers deep 77 insights into shopper behavior, so that you can make smarter decisions. You 78 can: 79</p> 80 81<ul> 82<li>Analyze how far shoppers get in the shopping funnel and where they drop 83off</li> 84<li>Understand which products are viewed most, which are frequently abandoned 85in cart, and which ones convert well</li> 86<li>Upload rich product metadata to slice and dice your data</li> 87<li>Create rich user segments to delve deeper into your users’ shopping 88behavior and the products they interact with</li> 89</ul> 90 91<div> 92<img src="{@docRoot}distribute/analyze/images/ecommerce.png"> 93</div> 94 95<h2 id="activity-iab">Activity-Based and In-App Conversions</h2> 96 97<p> 98 Tracking downloads and purchases is an important first step to understanding 99 your app performance, but those data points may not provide the full picture 100 you expect for your business. You may want to track other important goals 101 like signups for a newsletter or achievements unlocked in your game. With 102 Google Analytics you can focus on what matters the most for your business by 103 setting specific actions in your app as goals. You can even understand how 104 these goals are related to key conversion metrics, tying it back to install 105 sources in order to have a comprehensive view of your marketing efforts. 106</p> 107 108<h2 id="customdata">Custom Data</h2> 109 110<p> 111 Activating the Google Analytics library makes many metrics available to you 112 without additional work. Included among these are global metrics and 113 dimensions that apply to many businesses — the number of users, their 114 breakdown by country, length of sessions, and more. However, you'll likely 115 have specific parts of your app or experience that are unique to your 116 business. To capture this type of information, Google Analytics has several 117 ways to send custom data that you define and incorporate into your app. That 118 way, you can really dig in and understand the specifics of how users interact 119 with your app. 120</p> 121 122<h3>Events</h3> 123 124<p> 125 One of the most common and easiest ways to track user behavior is with 126 events. Events are powerful for capturing specific actions that are relevant 127 to your business. They are often used to capture a specific moment in time; 128 an example of an event might be a <em>Level Up</em>. In this example, you'd 129 configure your code to send data to Google Analytics every time a user 130 successfully passed a level. You can send multiple properties with an event 131 so you can group your events based on the analysis you intend to do. 132</p> 133 134<div> 135<img src="{@docRoot}distribute/analyze/images/events.png"> 136</div> 137 138<h3>Custom Dimensions</h3> 139 140<p> 141 Custom dimensions are another way to send custom data that is specific to 142 your business. Good for capturing a state of something in your app, custom 143 dimensions can be scoped at a user, session, hit, or product level. A common 144 use case might be using a user-scoped custom dimension to capture the 145 furthest level that a player has achieved. Using this, you could do an 146 analysis to understand what the breakdown was of users in different levels. 147 An example of a hit-level custom dimension could be capturing landscape or 148 portrait orientation with every hit, so that you can better understand the 149 breakdown of orientation as users play your game. Custom dimensions can be 150 used very creatively to get at how different types of users engage with 151 your app. 152</p> 153 154<h3>User ID</h3> 155 156<p> 157 A specific custom dimension that may be of interest to your business is the 158 User ID override. Instead of using a randomly generated identifier, you may 159 send Google Analytics an identifier for a given user if you use one in your 160 own CRM systems. This enables cross-device reporting as you can track user 161 behavior across platforms. Note that your custom identifier must be an identifier 162 without any personally identifiable information; an account ID (not an email 163 address) is a good example of a common use case here. 164</p> 165 166<h2 id="realtime">Real-Time Perspective</h2> 167 168<p> 169 Google Analytics reporting is available in real-time. This powerful 170 capability helps you understand app usage as it happens. Are users updating 171 to your latest version? Is your new marketing campaign having the effect you 172 expected? Is a scheduled in-app event driving up usage? You can answer all 173 these questions and more while they're actually happening. 174</p> 175 176<div> 177<img itemprop="image" src="{@docRoot}distribute/analyze/images/realtime.png"> 178</div> 179 180 <div class="headerLine clearfloat"> 181 <h2 id="related-resources"> 182 Related Resources 183 </h2> 184</div> 185 186<div class="resource-widget resource-flow-layout col-13" 187 data-query="collection:distribute/analyzemeasure" 188 data-sortorder="-timestamp" 189 data-cardsizes="6x3" 190 data-maxresults="6"> 191</div> 192
