page.title=Developer Console
page.metaDescription=Learn about the Developer Console, your home for app publishing on Google Play.
page.image=images/cards/dev-console_2x.jpg
page.tags="play, publish, google, google play"
Xnonavpage=true

@jd:body

    <div id="qv-wrapper">
  <div id="qv">
    <h2>Features</h2>
    <ol>
      <li><a href="#latest">Latest blog posts</a></li>
      <li><a href="#publish">Publish with confidence</a></li>
      <li><a href="#aquire-users">Acquire users</a></li>
      <li><a href="#insights">Actionable insights</a></li>
      <li><a href="#manage">Manage your app</a></li>
    </ol>
  </div>
</div>

<p>
  The <a href="https://play.google.com/apps/publish/">Google Play Developer
  Console</a> is your home for publishing operations and tools.
</p>

<img src="{@docRoot}images/distribute/googleplay/gp-devconsole-home.png" style="width:480px;">

<p>
  Upload apps, build your product pages, configure prices and distribution, and
  publish. You can manage all phases of publishing on Google Play through the
  Developer Console, from any web browser.
</p>

<p>
  Once you've <a href=
  "{@docRoot}distribute/googleplay/start.html">registered</a> and received
  verification by email, you can sign in to your Google Play Developer Console.
</p>


<p style="clear:both">
</p>

<div class="dynamic-grid">
<div class="headerLine">
<h2 id="latest">Latest blog posts</h2>
</div>

<div class="resource-widget resource-flow-layout col-13"
  data-query="type:blog+tag:developerconsole+tag:featured"
  data-sortOrder="-timestamp"
  data-cardSizes="6x3"
  data-maxResults="3"></div>
  </div>

<h2 id="publish">Publish with confidence</h2>

<div class="wrap">
  <h3 id="alpha-beta">Alpha and beta tests</h3>

  <div class="cols" style="margin-top:2em;">
    <div class="col-3of12">
      <p>
        Distribute your pre-release app to users as an open beta with a
        one-click, opt-in URL or as a closed beta using an email list, Google
        Group, or Google+ community. Users can then provide feedback, while not
        affecting your app’s public reviews and rating. This valuable feedback
        will help you test features and improve the quality of your app.
        <a href="{@docRoot}distribute/engage/beta.html">Learn more</a>.
      </p>
    </div>

    <div class="col-8of12 col-push-1of12">
      <img src=
      "{@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test.png"
      srcset=
      "{@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test.png 1x, {@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test_2x.png 2x"
      width="500">
    </div>
  </div>

  <h3 id="cloud-test">Cloud Test Lab</h3>

  <div class="cols" style="margin-top:2em;">
    <div class="col-3of12">
      <p>
        Get free automated testing of your app on physical devices covering
        nearly every brand, model, and version of the devices your users might
        be using. The lab will help you quickly find compatibility issues you
        may miss using only your available test devices. Sign-up in the
        Developer Console to become an early tester before this feature becomes
        more widely available. <a href=
        "https://developers.google.com/cloud-test-lab/" class=
        "external-link">Learn more and sign up for updates.</a>
      </p>
    </div>

    <div class="col-8of12 col-push-1of12">
      <img src=
      "{@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab.png"
      srcset=
      "{@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab.png 1x, {@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab_2x.png 2x"
      width="500">
    </div>
  </div>
</div>

<h3 id="staged-rollouts">Staged rollouts</h3>

<p>
  Release app updates progressively to an increasing portion of your users and
  monitor for missed issues. Then take the opportunity to fix problems before
  all your users are affected. <a href=
  "https://support.google.com/googleplay/android-developer/answer/3131213"
  class="external-link">Learn more.</a>
</p>

<p class="aside">
  <strong>Tip:</strong> If you find an issue during a rollout stage you can
  halt the rollout to further minimize the effect, and then resume rollout once
  a fix has been made.
</p>

<h2 id="aquire-users">Aquire users</h2>

  <h3 id="adwords">AdWords Universal App Campaigns</h3>

  <p>
    Easily and conveniently buy AdWords app install ads, across Search
    (including Play Search), YouTube, AdMob, and the Google Display Network.
    Simply set a budget and cost per acquisition and Google takes care of the
    rest. <a href="{@docRoot}distribute/users/promote-with-ads.html">Learn
    more</a>.
  </p>

<div class="wrap">
  <h3 id="listing-experiments">Store Listing Experiments</h3>

  <div class="cols" style="margin-top:2em;">
    <div class="col-3of12">
      <p>
        Test variations of the images and text used to promote and describe
        your app on your Play store listing. Then when enough data has been
        collected, choose to make the winning combination visible on Google
        Play. <a href="{@docRoot}distribute/users/experiments.html">Learn
        more</a>.
      </p>

      <p class="aside">
        <strong>Tip:</strong> You can even try out different orders for your
        screenshots and other images to discover which grabs users’ attention
        the best.
      </p>
    </div>

    <div class="col-8of12 col-push-1of12">
      <img src=
      "{@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment.png"
      srcset=
      "{@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment.png 1x, {@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment_2x.png 2x"
      width="500">
    </div>
  </div>

  <h3 id="user-perf-report">User Acquisition performance report</h3>

  <div class="cols" style="margin-top:2em;">
    <div class="col-3of12">
      <p>
        Discover where visitors to your Play Store listing come from, how many
        go on to install your app, and how many buy your in-app products in the
        User Acquisition performance report; compare cohorts, examine
        acquisition channels, and see details of users and buyers. <a href=
        "{@docRoot}distribute/users/user-acquisition.html">Learn more</a>.
      </p>
    </div>

    <div class="col-8of12 col-push-1of12">
      <img src=
      "{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png"
      srcset=
      "{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png 1x, {@docRoot}images/distribute/googleplay/dev-console_conversion-funnel_2x.png 2x"
      width="500">
    </div>
  </div>
</div>

<h2 id="insights">Actionable insights</h2>

<div class="wrap">

<h3 id="player-analytics">Player Analytics</h3>

  <div class="cols" style="margin-top:2em;">
    <div class="col-3of12">
      <p>
        With Google Play game services integration, discover more about the
        behaviour of your game players; how they play and how they buy. Also get
        help setting and monitoring revenue budgets. <a href=
        "{@docRoot}distribute/engage/game-services.html">Learn more</a>.
      </p>
    </div>

    <div class="col-8of12 col-push-1of12">
      <img src=
      "{@docRoot}images/distribute/googleplay/dev-console_player-analytics.png"
      srcset=
      "{@docRoot}images/distribute/googleplay/dev-console_player-analytics.png 1x, {@docRoot}images/distribute/googleplay/dev-console_player-analytics_2x.png 2x"
      width="500">
    </div>
  </div>

<h3 id="stats">Detailed statistics and reports</h3>

  <div class="cols" style="margin-top:2em;">
    <div class="col-3of12">
      <p>
        Get a wide range of reports on the performance of your app and behaviour
        of users; such as installs, revenue, crashes, and more. Turn on email
        alerts to be notified of any sudden changes to important stats. <a href=
        "https://support.google.com/googleplay/android-developer/topic/3450942?ref_topic=3450986"
        class="external-link">Learn more.</a>
      </p>
    </div>

    <div class="col-8of12 col-push-1of12">
      <img src=
      "{@docRoot}images/distribute/googleplay/dev-console_statistics.png" srcset=
      "{@docRoot}images/distribute/googleplay/dev-console_statistics.png 1x, {@docRoot}images/distribute/googleplay/dev-console_statistics_2x.png 2x"
      width="500">
    </div>
  </div>
</div>


<h3 id="optimization"> Optimization tips</h3>

<p>
  Get tips, based on automatic app scanning, on ways in which you can improve
  your app, everything from updating old APIs to suggestions for languages you
  should consider localizing to.
</p>

<h2 id="manage">Manage your app</h2>

<h3 id="manage-apks">Manage your APKs</h3>

<p>
  Upload and manage your Android application packages (APK) to the Developer
  Console as drafts or to your Alpha, Beta, or Production channels. <a href=
  "https://support.google.com/googleplay/android-developer/answer/113469?ref_topic=3450986"
  class="external-link">Learn more.</a>
</p>

<p class="aside">
  <strong>Tip:</strong> Ensure users get the best possible experience for the
  smallest app downloads by creating multiple APKs with just the right content
  for device screen size, hardware features and more.
</p>

<h3 id="iap">In-app products and subscriptions</h3>

<p>
  Manage your in-app products and price them for local markets accordingly.
  Offer weekly, monthly, annual, or seasonal subscriptions and take advantage
  of features such as grace periods and trials. <a href=
  "https://support.google.com/googleplay/android-developer/topic/3452896?ref_topic=3452890"
  class="external-link">Learn more.</a>
</p>

<h3 id="pricing">Pricing and distribution</h3>

<p>
  Control the price of your app for each country you choose to distribute to.
  Make your app available to new audiences — opt-in to Android Auto, Android
  TV, and Android Wear, as well as Designed for Families, Google Play for Work,
  and Google Play for Education. <a href=
  "https://support.google.com/googleplay/android-developer/answer/113469#pricing"
  class="external-link">Learn more</a>.
</p>

<p class="external-link">
  <strong>Tip:</strong> You can set prices in other countries automatically
  based on current exchange rates using the <strong>auto-convert prices
  now</strong> feature.
</p>

<p style="clear:both">
</p>

<div class="dynamic-grid">
<div class="headerLine">
<h2 id="related-resources">Related Resources</h2>
</div>

<div class="resource-widget resource-flow-layout col-13"
  data-query="collection:distribute/googleplay/developerconsole/related"
  data-sortOrder="-timestamp"
  data-cardSizes="9x3"
  data-maxResults="6"></div>
  </div>