1page.title=Android, the world's most popular mobile platform 2excludeFromSuggestions=true 3walkthru=0 4header.hide=0 5 6@jd:body 7 8 9<p>Android powers hundreds of millions of mobile devices in more than 190 10countries around the world. It's the largest installed base of any mobile platform 11and growing fast—every day another million users power up their 12Android devices for the first time and start looking for apps, games, 13and other digital content. </p> 14 15 16<p>Android gives you a world-class platform for creating apps and games for 17Android users everywhere, as well as an open marketplace for distributing 18to them instantly.</p> 19 20<h3>Global partnerships and large installed base</h3> 21 22<p>Building on the contributions of the open-source Linux community and more 23than 300 hardware, software, and carrier partners, Android has rapidly become 24the fastest-growing mobile OS.</p> 25 26<blockquote>Every day more than a million new Android devices are activated worldwide.</blockquote> 27 28<p>Android’s openness has made it a favorite for consumers and developers alike, 29driving strong growth in app consumption. Android users download 30billions of apps and games from Google Play each month. </p> 31 32<p>With its partners, Android is continuously pushing the boundaries of hardware and software 33forward to bring new capabilities to users and developers. For developers, 34Android innovation lets you build powerful, differentiated applications 35that use the latest mobile technologies.</p> 36 37<h3>Rapid innovation</h3> 38 39<p>Android is continuously pushing the boundaries of hardware and software 40forward, to bring new capabilities to users and developers. For developers, the 41rapid evolution of Android technology lets you stay in front with powerful, 42differentiated applications.</p> 43 44<p>Android gives you access to the latest technologies and innovations across a 45multitude of device form-factors, chipset architectures, and price points. From 46multicore processing and high-performance graphics to state-of-the-art sensors, 47vibrant touchscreens, and emerging mobile technologies.</p> 48 49<h3>Powerful development framework</h3> 50 51<blockquote>Easily optimize a single binary for phones, tablets, and other devices.</blockquote> 52 53<p>Android gives you everything you need to build best-in-class app experiences. 54It gives you a single application model that lets you deploy 55your apps broadly to hundreds of millions of users across a wide range of 56devices—from phones to tablets and beyond.</p> 57 58<p>Android also gives you tools for creating apps that look great and take 59advantage of the hardware capabilities available on each device. It 60automatically adapts your UI to look its best on each device, while giving you 61as much control as you want over your UI on different device 62types. </p> 63 64<p>For example, you can create a single app binary that's optimized for 65both phone and tablet form factors. You declare your UI in lightweight sets of XML 66resources, one set for parts of the UI that are common to all form factors and 67other sets for optimzations specific to phones or tablets. 68At runtime, Android applies the correct resource sets based on its screen size, 69density, locale, 70and so on.</p> 71 72 73<p>To help you develop efficiently, the <a href="{@docRoot}tools/index.html">Android 74 Developer Tools</a> 75offer a full Java IDE with advanced features for developing, debugging, and 76packaging Android apps. Using the IDE, you can develop on any available Android 77device or create virtual devices that emulate any hardware configuration.</p> 78 79<blockquote>Billion downloads a month and growing. Get your apps in front 80of millions of users at Google's scale.</blockquote> 81 82<h3>Open marketplace for distributing your apps</h3> 83 84<p>Google Play is the premier marketplace for selling and distributing Android apps. 85When you publish an app on Google Play, you reach the huge installed base of 86Android.</p> 87 88<div style="float:left;margin-right:24px;margin-top:12px;"> 89<img src="{@docRoot}images/gp-device.png"> 90</div> 91 92<p>As an open marketplace, Google Play puts you in control of how you sell your 93products. You can publish whenever you want, as often as you want, and to the 94customers you want. You can distribute broadly to all markets and 95devices or focus on specific segments, devices, or ranges of hardware 96capabilities.</p> 97 98<p>You can monetize in the way that works best for your business—priced or 99free, with in-app products or subscriptions—for highest engagement and 100revenues. You also have complete control of the pricing for your apps 101and in-app products and can set or change prices in any supported currency at 102any time.<p> 103 104<p>Beyond growing your customer base, Google Play helps you build visibility and 105engagement across your apps and brand. As your apps rise in popularity, Google 106Play gives them higher placement in weekly "top" charts and rankings, and for 107the best apps promotional slots in curated collections. 108</p> 109 110<p>Preinstalled on billions of Android devices around the world, 111Google Play can be a growth engine for your business.</p>
