1page.title=Earn Revenue from AdMob Ads
2page.metaDescription=Gain insights about your users, drive more in-app purchases, and maximize your ad revenue.
3page.tags="monetizing", "ads", "admob", "ads"
4page.image=distribute/images/advertising.jpg
5@jd:body
6
7<div class="figure">
8  <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;">
9</div>
10
11<p>
12  Ads are an effective and easy way to earn revenue from your apps. AdMob
13  brings together best-in-class technology in a single ad platform for your
14  app, so you can gain insights about your users, drive more in-app purchases,
15  and maximize your ad revenue. You won’t need to rely on a combination of
16  tools or use precious development resources to build your own solution.
17</p>
18
19<p>
20  Why choose AdMob?
21</p>
22
23<ul>
24  <li>Over 650,000 apps use AdMob
25  </li>
26
27  <li>$1 billion+ paid to developers in the last 2 years
28  </li>
29
30  <li>Fast, reliable payment in local currencies
31  </li>
32
33  <li>High CPMs and the best fill rates
34  </li>
35
36  <li>Industry-leading mediation platform
37  </li>
38</ul>
39
40<p>
41  <a href="http://www.google.com/ads/admob/#subid=us-en-et-dac">Sign-up for
42  AdMob</a> today and start using the <a href=
43  "https://developer.android.com/google/play-services/ads.html">Google Mobile
44  Ads SDK</a> in your app with a few lines of code.
45</p>
46
47<h2 id="maximize_your_ad_revenue">
48  Maximize your ad revenue
49</h2>
50
51<div class="wrap">
52  <div class="cols" style="margin-top:2em;">
53    <div class="col-4of12">
54      <h5 id="maximize_earnings">
55        Maximize earnings
56      </h5>
57
58      <p>
59        Earn more with our industry-leading ad service, which includes <a href=
60        "https://support.google.com/admob/answer/3063564">free mediation</a> to
61        automatically improve your earnings, and access to all of Google’s
62        advertiser demand from AdMob, AdWords, and the DoubleClick Ad Exchange.
63      </p>
64    </div>
65
66    <div class="col-4of12">
67      <h5 id="get_paid_fast">
68        Get paid fast
69      </h5>
70
71      <p>
72        Get paid in local currencies quickly and reliably, with no wire fees
73        charged by AdMob.
74      </p>
75    </div>
76
77    <div class="col-4of12">
78      <h5 id="easy_and_free">
79        Easy and free
80      </h5>
81
82      <p>
83        The SDK can be installed quickly, and there are no standard fees for
84        using the platform.
85      </p>
86    </div>
87  </div>
88</div>
89
90<h2 id="grow_your_business_with_a_trusted_partner">
91  Grow your business with a trusted partner
92</h2>
93
94<div class="wrap">
95  <div class="cols" style="margin-top:2em;">
96    <div class="col-6of12">
97      <h5 id="powered_by_googles_ad_technology">
98        Powered by Google’s ad technology
99      </h5>
100
101      <p>
102        For over a decade, Google has helped millions of developers grow their
103        digital businesses.
104      </p>
105    </div>
106
107    <div class="col-6of12">
108      <h5 id="auto_updates_on_google_play">
109        Auto updates on Google Play
110      </h5>
111
112      <p>
113        AdMob’s integration with Google Play services pushes automatic
114        performance improvements to Android apps without additional SDK
115        changes.
116      </p>
117    </div>
118  </div>
119</div>
120
121<h2 id="drive_more_in-app_purchases_and_downloads">
122  Drive more in-app purchases and downloads
123</h2>
124
125<div class="wrap">
126  <div class="cols" style="margin-top:2em;">
127    <div class="col-6of12">
128      <h5 id="sell_more_in-app_purchases">
129        Sell more in-app purchases
130      </h5>
131
132      <p>
133        Earn more revenue by intelligently promoting your in-app purchases to
134        the users most likely to buy them.
135      </p>
136    </div>
137
138    <div class="col-6of12">
139      <h5 id="promote_your_apps_for_free">
140        Promote your apps for free
141      </h5>
142
143      <p>
144        Cross-sell your other apps (or your friend’s apps) to your existing
145        users, using free AdMob <a href=
146        "https://support.google.com/admob/answer/3210452">house ads</a>.
147      </p>
148    </div>
149  </div>
150</div>
151
152<h2 id="understand_users">
153  Understand your users
154</h2>
155
156<div class="wrap">
157  <div class="cols" style="margin-top:2em;">
158    <div class="col-6of12">
159      <h5 id="analytics_for_apps">
160        Analytics for apps
161      </h5>
162
163      <p>
164        Analyze your app’s performance from within AdMob with Google Analytics.
165        Discover where people are downloading your app, and the features they
166        use the most in real time.
167      </p>
168    </div>
169
170    <div class="col-6of12">
171      <h5 id="flow_visualization_reports">
172        Flow visualization reports
173      </h5>
174
175      <p>
176        In Analytics, see how people are navigating through your app with
177        graphical <a href=
178        "https://support.google.com/analytics/answer/2519986">flow reports</a>.
179        View the path they take to making a purchase, and the point where they
180        exit the app, plus much more.
181      </p>
182    </div>
183  </div>
184</div>
185
186<h2 id="tips">
187  Tips
188</h2>
189
190<ul>
191  <li>Place ads wisely, they shouldn't be too intrusive but still need to be
192  clearly visible to attract clickthroughs.
193  </li>
194
195  <li>Use banner, interstitial, and other ad formats appropriately.
196  </li>
197
198  <li>Make use of targeting features to match ads with your users and your app.
199  </li>
200
201  <li>Remember that ads form part of your app and must match its age rating.
202  </li>
203
204  <li>Exercise control options sensibly, don't get carried away excluding
205  potentially competing ads at the expense of revenue.
206  </li>
207  <li>If you also need to manage direct deals with advertisers, consider using
208  <a href="https://www.google.com/doubleclick/publishers/small-business/index.html">DoubleClick
209  for Publishers Small Business</a>.</li>
210</ul>
211
212
213<h2 id=related_resources>Related resources</h2>
214
215<div class="resource-widget resource-flow-layout col-13"
216  data-query="collection:distribute/monetize/admob"
217  data-sortOrder="-timestamp"
218  data-cardSizes="9x3"
219  data-maxResults="6"></div>
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