1page.title=Monetize with Subscriptions
2page.image=images/cards/card-monetize_subscriptions_16-9_2x.png
3page.metaDescription=Sell subscriptions to your products to create continuing revenue streams.
4page.tags="in-app", "iap", "monetizing", "free", "trials"
5@jd:body
6
7<div class="figure">
8  <img src="{@docRoot}images/gp-subscription-0.jpg">
9  <p class="img-caption" style="width:300px;">
10  In-App Subscriptions
11  </p>
12</div>
13
14<p>
15  Subscriptions provide an excellent opportunity to create continuing revenue
16  streams. Subscriptions are similar to digital goods offered through <a href=
17  "{@docRoot}google/play/billing/index.html">In-app Billing</a> but made
18  available on a recurring monthly or annual basis.
19</p>
20
21<p>
22  When users purchase subscriptions in your apps, Google Play handles all
23  checkout details so your apps never have to directly process any financial
24  transactions. Google Play processes all payments for subscriptions
25  just as it does for standard in-app products and app
26  purchases. This ensures a consistent and familiar purchase flow for your
27  users and reduces cart abandonment rates.
28</p>
29
30<p>
31  At a basic level you can offer use of your apps or access to their content on
32  a subscription basis, using a <a href=
33  "{@docRoot}google/play/billing/billing_subscriptions.html#trials">free trial
34  subscription</a> to allow users to explore the apps or content.
35</p>
36
37<p>
38  A more advanced approach is to offer specific features or content items as
39  subscriptions within your apps. This way you can offer users basic or core
40  features or content for free or part of the initial purchase and extended
41  features or content as subscriptions. You can have multiple subscriptions
42  active in an app at any one time.
43</p>
44
45<p>
46  To get started with subscriptions you need to set-up a Google payments <a href=
47  "{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant
48  Account</a> from the Developer Console. You then define subscriptions for
49  published or draft apps in the <a href=
50  "{@docRoot}distribute/googleplay/developer-console.html#in-app-billing">In-app
51  Products</a> section of the Developer Console, integrate the In-app Billing
52  API into your apps, and add the mechanisms to unlock subscribed features or
53  deliver content.
54</p>
55
56<div class="sidebox" style="width:400px;float:left;margin-left:0">
57  <p>
58  <strong>Tip:</strong> Due to some direct carrier billing limits, we
59  recommend monthly subscriptions. Annual subscriptions may exceed limits,
60  causing the purchase to be blocked and you to lose that revenue.
61  </p>
62</div>
63
64<p style="clear:both">
65</p>
66<div class="headerLine"><h2 id="related-resources">Related Resources</h2></div>
67
68<div class="resource-widget resource-flow-layout col-13"
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70  data-sortOrder="-timestamp"
71  data-cardSizes="9x3"
72  data-maxResults="6"></div>
73
74