1page.title=Drive engagement with AdWords Ads
2page.metaDescription=Keep users coming back. AdWords offers re-engagement tools to help your app stay top of mind with users.
3page.tags="engagement, adwords"
4page.image=images/cards/adwords_2x.jpg
5@jd:body
6
7<p>Successful apps keep users coming back again and again. AdWords offers app
8re-engagement tools to help your app stay top of  mind with users who’ve
9already installed it on their phone. AdWords can remind them of key features
10and encourage them to try your app again, or help them complete an activity
11they didn't know your app could handle.</p>
12
13<p>
14  <a href="https://support.google.com/adwords/answer/6032073">Get started with AdWords mobile
15  app engagement campaigns</a>.
16</p>
17
18
19
20<div class="wrap">
21  <div class="cols" style="margin-top:2em;">
22    <div class="col-6of16">
23   <h3>From search</h3>
24   <img src="/images/distribute/promote_ads.png">
25    <p class="figure-caption">Add deep links to your app, then bring users straight
26    to relevant app content when they’re searching.</p>
27    </div>
28    <div class="col-6of16">
29    <h3>From apps</h3>
30    <img src="/images/distribute/promote_ads_inapp.png">
31    <p class="figure-caption">Use remarketing and deep links to bring users to just the right
32    place in your app to re-engage and convert, from other apps and games they love.</p>
33    </div>
34  </div>
35</div>
36
37
38<h3 id="tips">Tips</h2>
39
40<ul>
41  <li> Track what users do in your app after they click an ad, by installing the
42    AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking
43    SDK</a>.
44  <li> Advertise a compelling reason for users to re-engage with your app, such as a
45    reminder or a special offer.
46  <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to
47    your app and bring users directly to the most relevant and interesting
48    parts of your app, where they can easily take action.
49  <li> Re-engage with your app users across the Display Network with remarketing lists
50and search with keywords.
51  <li> Use remarketing lists to target high value users so that you can drive more
52conversions in your app.
53</ul>
54
55<h2 id="related_resources">Related resources</h2>
56
57<div class="resource-widget resource-flow-layout col-13"
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59  data-sortorder="-timestamp"
60  data-cardsizes="9x3"
61  data-maxresults="6">
62</div>
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