1page.title=Promote Your App with Ads 2page.metaDescription=Promote your app with AdWords to find new users at the right moment. 3page.image=images/cards/adwords_2x.jpg 4page.tags="users, ads, adwords" 5@jd:body 6 7<p>Users have a huge amount of choice when it comes to which apps they install and 8use, so it’s important to actively find new ways to promote your app and drive 9ongoing engagement. AdWords is a powerful and effective way to do both.</p> 10 11 12<h2 id=drive_installs>Drive installs</h2> 13 14<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested 15users where they spend time on phones and 16tablets – with app install ads on Google Search, YouTube, Gmail, and within 17apps and across the web on the Google Display Network. AdWords is a powerful 18way to scale app promotion across Google networks and find customers that are 19most likely to install your app. </p> 20 21<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords 22app install ads</a>.</p> 23 24<div class="wrap"> 25 <div class="cols" style="margin-top:1em;"> 26 <div class="col-4of12"> 27 <h3> 28 From Google Play 29 </h3> 30 <img src="/images/distribute/promote_ads_play.png"> 31 <p class="figure-caption"> 32 Search ads on Google Play are still undergoing testing and not yet 33 available to buy. <a href= 34 "http://android-developers.blogspot.com/2015/02/a-new-way-to-promote-your-app-on-google.html"> 35 Find out more</a>. 36 </p> 37 </div> 38 39 <div class="col-4of12"> 40 <h3> 41 From search 42 </h3> 43 <img src="/images/distribute/promote_ads_search.png"> 44 <p class="figure-caption"> 45 Connect with users as they search for content and services provided by 46 your app. 47 </p> 48 </div> 49 50 <div class="col-4of12"> 51 <h3> 52 From YouTube 53 </h3> 54 <img src="/images/distribute/promote_ads_youtube.png"> 55 <p class="figure-caption"> 56 Promote your app when users are watching related videos. 57 </p> 58 </div> 59 </div> 60</div> 61 62<div class="wrap"> 63 <div class="cols" style="margin-top:1em;"> 64 <div class="col-4of12"> 65 <h3> 66 From apps 67 </h3> 68 <img src="/images/distribute/promote_ads_apps.png"> 69 <p class="figure-caption"> 70 Reach users while they’re engaged with apps and games across the AdMob 71 network. 72 </p> 73 </div> 74 75 <div class="col-4of12"> 76 <h3> 77 From the web 78 </h3> 79 <img src="/images/distribute/promote_ads_web.png"> 80 <p class="figure-caption"> 81 Reach users while they’re engaged with websites across the Google 82 Display Network. 83 </p> 84 </div> 85 86 <div class="col-4of12"> 87 <h3> 88 From Gmail 89 </h3> 90 <img src="/images/distribute/promote_ads_gmail.png"> 91 <p class="figure-caption"> 92 Promote your app while users communicate and get things done in Gmail. 93 </p> 94 </div> 95 </div> 96</div> 97 98<h2> 99 Tips 100</h2> 101 102<ul> 103 <li>Estimate how much an app user is worth to your business, so that you can 104 work out an appropriate cost-per-install that you’re willing to pay. 105 </li> 106 107 <li>Ensure that your ads and Play Store listing are compelling and clearly 108 describe your app’s value. 109 </li> 110 111 <li>Check that you’re accurately tracking and attributing installs by 112 installing the AdWords <a href= 113 "https://developers.google.com/app-conversion-tracking/">conversion tracking 114 SDK</a>. 115 </li> 116 117 <li>Promote your app broadly across display, search, and video to reach even 118 more potential users and drive a higher volume of installs. 119 </li> 120 121 <li>Start with broader targeting and then fine tune your bidding once you’ve 122 assessed your campaign results. 123 </li> 124 125 <li>Use Conversion Optimizer to automate your bidding so that your ads target 126 users who are most likely to install your app. 127 </li> 128 129 <li>Use Conversion Optimizer for in-app buyers to automate your bidding so 130 that your ads target high value users who are most likely to make purchases 131 in your app. 132 </li> 133</ul> 134 135<h2 id="engage_with_users"> 136 Engage with users 137</h2> 138 139<p> 140 Getting a user to install an app is one thing, but you'll also want them to 141 open it regularly. AdWords offers app re-engagement tools to help your app 142 stay in mind with users who’ve already installed it on their phone. AdWords 143 can remind them of key features and encourage them to try your app again, or 144 help them complete an activity they didn't know your app could handle. 145</p> 146 147<div class="wrap"> 148 <div class="cols" style="margin-top:1em;"> 149 <div class="col-4of12"> 150 <h3> 151 From search 152 </h3> 153 <img src="/images/distribute/promote_ads.png"> 154 <p class="figure-caption"> 155 Add deep links to your app, then bring users straight to relevant app 156 content when they’re searching. 157 </p> 158 </div> 159 160 <div class="col-4of12"> 161 <h3> 162 From apps 163 </h3> 164 <img src="/images/distribute/promote_ads_inapp.png"> 165 <p class="figure-caption"> 166 Use remarketing and deep links to bring users to just the right place 167 in your app to re-engage and convert, from other apps and games they 168 love. 169 </p> 170 </div> 171 </div> 172</div> 173 174<h3> 175 Tips 176</h3> 177 178<ul> 179 <li>Track what users do in your app after they’ve clicked an ad, by 180 installing the AdWords <a href= 181 "https://developers.google.com/app-conversion-tracking/">conversion tracking 182 SDK</a>. 183 </li> 184 185 <li>Advertise a compelling reason for users to re-engage with your app (such 186 as a reminder or a special offer). 187 </li> 188 189 <li> 190 <a href="https://developers.google.com/app-indexing/webmasters/app">Add 191 deep links</a> to your app that’ll take users directly to the parts of your 192 app that will be most relevant and interesting to them, where they can 193 easily take action. 194 </li> 195 196 <li>Re-engage your app users across the display network with remarketing 197 lists and search with keywords. 198 </li> 199 200 <li>Use remarketing lists to target high value users so that you can drive 201 more conversions in your app. 202 </li> 203</ul> 204 205<h2 id="related-resources">Related Resources</h2> 206 207<div class="resource-widget resource-flow-layout col-13" 208 data-query="collection:distribute/users/promotewithads" 209 data-sortOrder="-timestamp" 210 data-cardSizes="9x3" 211 data-maxResults="6"></div> 212