1page.title=Mint finds more screen real estate gives more engagement
2page.metaDescription=Intuit expands their Mint app to the tablet.
3page.tags="developerstory", "apps", "googleplay"
4page.image=images/cards/distribute/stories/intuit-mint.png
5page.timestamp=1456340902
6
7@jd:body
8
9
10<h3>Background</h3>
11
12<div class="figure" style="width:113px">
13  <img src="{@docRoot}images/distribute/stories/intuit-mint-icon.png"
14  height="113" />
15</div>
16
17<p>
18  Intuit wanted to expand their
19  <a class="external-link"
20  href="http://play.google.com/store/apps/details?id=com.mint">Mint.com
21  Personal Finance</a> offering for mobile by including a version optimized for
22  Android tablets. However, they knew that taking the layout that worked for
23  phones and simply showing an enlarged version wouldn’t take full advantage of
24  the opportunities that tablets afford.
25</p>
26
27<h3>What they did</h3>
28
29<p>
30  Following the Tablet Quality guidelines, the Intuit team updated Mint to
31  target 7- to 10-inch tablets, in addition to phones. “We knew we had a lot
32  more real estate, and we wanted to provide a more immersive experience for
33  our users” said Ken Sun, Intuit Group Product Manager for Mint.
34</p>
35
36<h3>Results</h3>
37
38<div class="figure" style="width:380px">
39  <img
40   src="{@docRoot}images/distribute/stories/intuit-mint-screenshot.png"
41   srcset=
42  "{@docRoot}images/distribute/stories/intuit-mint-screenshot.png 1x
43  {@docRoot}images/distribute/stories/intuit-mint-screenshot_2x.png 2x">
44  <p class="img-caption">
45    Mint used the extra screen area on tablets to offer quick access to
46    additional tools and information
47  </p>
48</div>
49
50<p>
51  Intuit’s Mint app, which has a 4-star rating on Google Play, brings a number
52  of features to Android tablets that aren’t available for phones. These include
53  a more visual presentation of personal financial data: a change that has
54  contributed to <b>much higher user engagement</b>.
55</p>
56
57<p>
58  For example, 50 percent more Android tablet users have Mint sessions of <b>
59  five minutes or longer</b> than they do on phones.
60</p>
61
62<p>
63  Intuit also noted that customer budget operations (view, edit, drill-down,
64  and others) are <b>seven times higher on Android tablets</b> than they are on
65  phones.
66</p>
67
68<p>
69  Ken noted that “We’ve found that phone usage is indicative of a customer’s
70  regular financial check-in, while tablet usage points towards more analysis
71  and interaction with that customer’s personal financial data. This is the
72  sort of immersive engagement experience we were looking for; the tablet and
73  phone apps serve as great complements to each other."
74</p>
75
76<h3>Get started</h3>
77
78<p>
79  Find out more about creating a tablet version of your app by reviewing the
80  <a href="http://developer.android.com/distribute/essentials/quality/tablets.html">
81  Tablet App Quality</a> guidelines and growing your user base.
82</p>
83