1page.title=Concrete Software increases engagement with quests
2page.metaDescription=Concrete Software makes use of Google Play games services in its 10-pin bowling game, PBA Bowling Challenge.
3page.tags="developerstory", "games", "googleplay"
4page.image=images/cards/distribute/stories/concrete-bowling.jpg
5page.timestamp=1454440882
6
7@jd:body
8
9
10<h3>Background</h3>
11
12<div class="figure" style="width:113px">
13  <img
14  src="{@docRoot}images/distribute/stories/concrete-bowling-icon.png" />
15</div>
16
17<p>
18  Concrete Software makes use of Google Play games services in its 10-pin
19  bowling game,
20  <a class="external-link"
21  href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket">
22  PBA Bowling Challenge</a>. Once users have signed in with Google Play games
23  services they’re able to take part in multiplayer games, view leaderboards,
24  and gain achievements.
25</p>
26
27
28<h3>What they did</h3>
29
30<p>
31  To offer players new game content, Concrete Software implemented Google Play
32  games services quests. Easily accessible from the game’s home screen, quests
33  are designed with clear goals that integrated into in-game goals and core
34  experience. Each quest stated rewards; offered a progress tracker, which
35  updates as users advance; gave a clear deadline; and a call to action button.
36  Both short-term and long-term quests were offered to users.
37</p>
38
39<h3>Results</h3>
40
41<div class="figure" style="width:310px">
42  <img
43   src="{@docRoot}images/distribute/stories/concrete-bowling-screenshot.png"
44   srcset=
45  "{@docRoot}images/distribute/stories/concrete-bowling-screenshot.png 1x
46  {@docRoot}images/distribute/stories/concrete-bowling-screenshot_2x.png 2x">
47  <p class="img-caption">
48    Prominent and customized quest icon displayed on home screen
49  </p>
50</div>
51
52<p>
53  Quests appealed most to dedicated users, and yet there is still an increase
54  in their engagement after using quests. <b>Sessions per user improved 14.4
55  percent</b> DoD upon quests acceptance, and <b>3.7 percent</b> DoD upon
56  completion. While users who accepted a quest <b>started 98 percent more
57  sessions per day</b>; users who completed a quest <b>started 140.2 percent
58  </b> more.
59</p>
60
61<p>
62  Concrete Software also found that quest acceptance and completion rates
63  increased overtime, while daily active users (DAU) remained constant. Among
64  users who accepted the first quest, almost <b>48% of the users accepted a
65  second</b> quest. Among those who completed the first, <b>78% accepted a
66  second</b>.
67</p>
68
69<p>
70  Quests also had a positive impact on retention with one day retention for
71  users who accepted a quest being <b>39.2 percent higher</b> than the average;
72  for users who completed a quest, it’s <b>60.7 percent higher</b> than the
73  average.
74</p>
75
76<p>
77  See examples of how Concrete Software integrated Google Play games services
78  into the <a class="external-link"
79  href="{@docRoot}shareables/stories/ConcreteSoftware_PBABowling_gpgs.pdf">
80  UI of PBA Bowling Challenge</a>.
81</p>
82
83<h3>Get started</h3>
84
85<p>
86  Find out how to
87  <a class="external-link"
88  href="https://developers.google.com/games/services/common/concepts/quests">
89  implement quests</a> in your games and discover more about
90  <a href="https://developer.android.com/distribute/engage/game-services.html">
91  using Google Play games services</a> in your games to increase player
92  engagement and revenues.
93</p>
94