1page.title=Achievements drive engagement in Doctor Who: Legacy
2page.metaDescription=The Tiny Rebel Games integrated achievements and cloud services from Google Play games services into the award-winning Doctor Who: Legacy game, under license from BBC Worldwide.
3page.tags="developerstory", "games", "googleplay"
4page.image=images/cards/distribute/stories/doctor-who-legacy.jpg
5page.timestamp=1456431511
6
7@jd:body
8
9
10<h3>Background</h3>
11
12<div class="figure" style="width:113px">
13  <img src="{@docRoot}images/distribute/stories/doctor-who-legacy-icon.png"
14  height="113" />
15</div>
16
17<p>
18  The Tiny Rebel Games team has a combined experience of over 35 years in
19  creating blockbuster console, PC, and mobile games in the areas of production,
20  design, marketing, social media, PR, and distribution.
21</p>
22
23<p>
24  They are the publisher and co-developer (along with Seed Studio in Taiwan) of
25  the award-winning
26  <a class="external-link"
27  href="https://play.google.com/store/apps/details?id=com.tinyrebel.doctorwholegacy">
28  Doctor Who: Legacy</a> game, under license from BBC Worldwide.
29</p>
30
31<h3>What they did</h3>
32
33<p>
34  Tiny Rebel Games integrated achievements and cloud services from Google
35  Play games services into Doctor Who: Legacy. Achievements were supported with
36  beautifully designed and customized badges to encourage players to unlock. To
37  delight users with quick wins, achievements can be unlocked from within the
38  first play session. In addition, percentage progress updates keep players
39  motivated.
40</p>
41
42<h3>Results</h3>
43
44<div class="figure" style="width:237px">
45  <img
46   src="{@docRoot}images/distribute/stories/doctor-who-legacy-screenshot.png"
47   srcset=
48  "{@docRoot}images/distribute/stories/doctor-who-legacy-screenshot.png 1x
49  {@docRoot}images/distribute/stories/doctor-who-legacy-screenshot_2x.png 2x">
50  <p class="img-caption">
51    Beautifully designed achievements badges encourage unlock
52  </p>
53</div>
54
55<p>
56  After integrating achievements, Tiny Rebel Games saw a dramatic increase in
57  daily revenues as a result of an increase in daily installs and the average
58  revenue per install
59</p>
60
61<p>
62  Some key metrics include:
63  <ul>
64    <li>Average <b>daily revenue increased 108 percent</b> from the 30 days
65    before to the 30 days after integrating Google Play games services.</li>
66    <li>30-day <b>average revenue per install increased 53 percent</b> after
67    implementation.</li>
68    <li>Among achievement earners, <b>integration increased daily average
69    revenue per user by ~33 percent</b>.</li>
70  </ul>
71</p>
72
73<p>
74  "Google Play has been a tremendous partner of ours in our launch and support
75  of Doctor Who: Legacy, which to date remains our most successful platform in
76  terms of downloads and revenue. Integration of cloud services and achievements
77  dramatically improved our daily revenues and we continue to look to add
78  additional services like the newly announced Google Quests," says Susan
79  Cummings, CEO and Executive Producer at Tiny Rebel Games.
80</p>
81
82<p>
83  See examples of how Tiny Rebel Games integrated Google Play games services
84  achievements into the
85  <a href="{@docRoot}shareables/stories/TinyRebel_DoctorWhoLegacy_gpgs.pdf">
86  UI of Doctor Who: Legacy</a>.
87</p>
88
89<h3>Get started</h3>
90
91<p>
92  Find out how to add
93  <a href="https://developers.google.com/games/services/common/concepts/achievements">achievements</a> to your games and discover more about
94  <a href="https://developer.android.com/distribute/engage/game-services.html">
95  using Google Play games services</a> in your games to increase player
96  engagement and revenues.
97</p>
98