1page.title=Gameloft drives viral distribution with friend invitations
2page.metaDescription=Gameloft makes extensive use of Google Play games services.
3page.tags="developerstory", "games", "googleplay"
4page.image=images/cards/distribute/stories/gameloft-asphalt8.jpg
5page.timestamp=1454440882
6
7@jd:body
8
9
10<h3>Background</h3>
11
12<div class="figure" style="width:113px">
13  <img
14  src="{@docRoot}images/distribute/stories/gameloft-asphalt8-icon.png"
15  height="113" />
16</div>
17
18<p>
19  Founded in 2000 Gameloft has grown to deliver over 500 games, with over 2
20  million of their games being downloaded every day across smartphones and
21  feature phones.
22</p>
23
24<p>
25  Gameloft makes extensive use of Google Play games services.
26  <a class="external-link"
27  href="https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftA8HM">
28  Asphalt 8: Airborne</a> is no exception including Google Play games services
29  sign-in, leaderboards, and achievements.
30</p>
31
32<h3>What they did</h3>
33
34<p>
35  To drive downloads of Asphalt 8: Airborne, Gameloft introduced friend invites.
36  Gameloft chose to display the invite option clearly next to social media
37  iconography, which started a smooth and easy friends invite flow. Then the
38  friend invites look and feel was designed to fit the game’s artistic style to
39  create a more trusted and immersive experience.
40</p>
41
42<h3>Results</h3>
43
44<div class="figure" style="width:310px">
45  <img
46   src="{@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot.png"
47   srcset=
48  "{@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot.png 1x
49  {@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot_2x.png 2x">
50  <p class="img-caption">
51    Friend invites match the game’s artistic style
52  </p>
53</div>
54
55<p>
56  Gameloft found that adding friends invites enhanced the overall user
57  experience and helped increase viral distribution of Asphalt 8: Airborne.
58</p>
59
60<p>
61  In addition, retention and the percentage of payers are positively correlated
62  with Google Play games sign-ins. Users that signed-in are <b>300 percent more
63  likely to come back after three days, and 400 percent more likely after seven
64  days</b>. In addition, they’re <b>3.5 times more likely to convert to payers
65  </b>.
66</p>
67
68<p>
69  Gameloft’s experience with Google Play games services has resulted in their
70  integration into the majority of Gameloft’s games.
71</p>
72
73<p>
74  See examples of how Gameloft integrated Google Play games services into the
75  <a class="external-link"
76  href="{@docRoot}shareables/stories/Gameloft_Asphalt8_gpgs.pdf">
77  UI of Asphalt 8</a>.
78</p>
79
80<h3>Get started</h3>
81
82<p>
83  Find out how to add
84  <a class="external-link"
85  href="https://developers.google.com/games/services/common/concepts/realtimeMultiplayer#invitations">
86  friend invitations</a> in your multi-player games and more about
87  <a href="https://developer.android.com/distribute/engage/game-services.html">
88  using Google Play games services</a> in your games to increase your player
89  engagement and revenues.
90</p>
91