1page.title=Glu increased their conversion rate over 2% with Store Listing Experiments
2page.metaDescription=Glu Mobile decided to use Store Listing Experiments to see if different background colors in the game’s icon would affect installs. They found that a lighter background resulted in more installs.
3page.tags="developerstory", "games", "googleplay"
4page.image=images/cards/distribute/stories/glu-tap-baseball.jpg
5page.timestamp=1456431511
6
7@jd:body
8
9
10<h3>Background</h3>
11
12<div class="figure" style="width:113px">
13  <img src="{@docRoot}images/distribute/stories/glu-tap-baseball-icon.jpg"
14  height="113" />
15</div>
16
17<p>
18  <a class="external-link"
19  href="https://play.google.com/store/apps/details?id=com.glu.baseball15&hl=en">
20  Tap Sports Baseball 2015</a> is a sports game by US games developer Glu
21  Mobile. Founded in 2001, Glu Mobile is a leading global developer and
22  publisher of free-to-play games for smartphone and tablet devices.
23</p>
24
25<p>
26  Glu Mobile decided to use
27  <a class="external-link"
28  href="https://support.google.com/googleplay/android-developer/answer/6227309">
29  Store Listing Experiments</a> to see if different background colors in the
30  game’s icon would affect installs. They found that a lighter background
31  resulted in more installs.
32</p>
33
34<h3>What they did</h3>
35
36<p>
37  <a class="external-link"
38  href="https://play.google.com/store/apps/dev?id=8633921029894576093">Glu
39  Mobile</a> used a global store listing experiment in the Google Play Developer
40  Console to test three different background colors in the game’s icon.
41</p>
42
43<h3>Results</h3>
44
45<p>
46  The results showed that of three different color schemes —  blue, light blue,
47  and light red — an icon with a light blue background converted 2.9 percent
48  more visitors than the original control icon.
49</p>
50
51
52  <img
53   src="{@docRoot}images/distribute/stories/glu-tap-baseball-screenshot.png"
54   srcset=
55  "{@docRoot}images/distribute/stories/glu-tap-baseball-screenshot.png 1x
56  {@docRoot}images/distribute/stories/glu-tap-baseball-screenshot_2x.png 2x">
57  <p class="img-caption">
58    Beautifully designed achievements badges encourage unlock
59  </p>
60
61
62<h3>Get started</h3>
63
64<p>
65  Learn how to run
66  <a class="external-link"
67  href="https://support.google.com/googleplay/android-developer/answer/6227309">
68  Store Listing Experiments</a> and read our best practices for
69  <a href="https://developer.android.com/distribute/users/experiments.html">
70  running successful experiments</a>.
71</p>
72