1page.title=Hothead Games grows retention and revenues with leaderboards and achievements
2page.metaDescription=Following their experience with Google Play games services in Rivals at War: Firefight, Hothead Games includes its features in all their games.
3page.tags="developerstory", "games", "googleplay"
4page.image=images/cards/distribute/stories/hotheadgames-firefight.jpg
5page.timestamp=1454440882
6
7@jd:body
8
9
10<h3>Background</h3>
11
12<div class="figure" style="width:113px">
13  <img src="{@docRoot}images/distribute/stories/hotheadgames-firefight-icon.png"
14  height="113" />
15</div>
16
17<p>
18  Hothead Games was founded in 2006 and took the plunge into mobile games in
19  2011. This move has proved very successful, allowing the company to continue
20  growing into 2016 by creating and publishing great games exclusively for
21  mobile users.
22</p>
23
24<p>
25  Following their experience with Google Play games services in
26  <a class="external-link"
27  href="https://play.google.com/store/apps/details?id=com.hotheadgames.google.free.valorcmd">
28  Rivals at War: Firefight</a> they plan to include its features in all their
29  games.
30</p>
31
32<h3>What they did</h3>
33
34<p>
35  To start, the Google Play games services sign-in icon was given a prominent
36  position on the home screen so it was clear and easily accessible. They then
37  added leaderboards with their own beautifully designed badges as well as
38  achievements. Both were aligned and displayed with related in-game missions
39  showing players their progress and rewards earned. Notifications were used to
40  give players instant gratification when achievements were unlocked.
41</p>
42
43<h3>Results</h3>
44
45<div class="figure" style="width:379px">
46  <img
47   src="{@docRoot}images/distribute/stories/hotheadgames-firefight-screenshot.png"
48   srcset=
49  "{@docRoot}images/distribute/stories/hotheadgames-firefight-screenshot.png 1x
50  {@docRoot}images/distribute/stories/hotheadgames-firefight-screenshot_2x.png 2x">
51  <p class="img-caption">
52    Beautifully designed and specialized leaderboards
53  </p>
54</div>
55
56<p>
57  Hothead games found that retention, average revenue per daily active user
58  (ARPDAU), and average revenue per user (ARPU) positively correlated with
59  Google Play games sign-ins. The metrics for users signed-in with Google Play
60  games services include:
61  <ul>
62    <li>Day one retention <b>125 percent higher</b> and day seven retention
63    <b>182 percent higher</b>.</li>
64    <li>ARPDAU <b>134 percent higher</b>.</li>
65    <li>ARPU <b>900 percent higher</b>.</li>
66  </ul>
67</p>
68
69<p>
70  See examples of how Hothead Games integrated Google Play games services
71  leaderboards and achievements into the
72  <a class="external-link"
73  href="{@docRoot}shareables/stories/HotheadGames_RivalsatWar_gpgs.pdf">
74  UI of Rivals at War: Firefight</a>.
75</p>
76
77<h3>Get started</h3>
78
79<p>
80  Find out how to add
81  <a class="external-link"
82  href="https://developers.google.com/games/services/common/concepts/leaderboards">
83  leaderboards</a> and
84  <a class="external-link"
85  href="https://developers.google.com/games/services/common/concepts/achievements">
86  achievements</a> to your games and discover more about
87  <a href="https://developer.android.com/distribute/engage/game-services.html">
88  using Google Play games services</a> in your games to increase player
89  engagement and revenues.
90</p>
91